Adoption from Foster Care
Adoption from Foster Care reassures prospective parents that even if they’re not “perfect,” they have the ability to provide the stability and security that children in foster care need and deserve.
Autism Awareness
Autism Awareness seeks to educate parents about the growing rate of autism in this country and to ultimately increase the level of early detection. The PSAs place emphasis on the importance of learning the signs of autism and seeking a diagnosis.
Bullying Prevention
Bullying Prevention raises awareness about the prevalence of bullying and highlights actions children can take when they witness it, like tell a trusted adult or help the person being bullied get away from the situation.
Buzzed Driving Prevention
Buzzed Driving Prevention focuses on the financial consequences of driving buzzed, which can cost up to $10,000 in fines, legal fees, and increased insurance rates. The campaign aims to educate people that Buzzed Driving is Drunk Driving.
Caregiver Assistance
Caregiver Assistance depicts the many roles and challenges facing caregivers. On the campaign site, caregivers can join a community and receive practical tips and tools, as well as connect with experts and other caregivers for advice and support.
Child Passenger Safety
Child Passenger Safety encourages parents and caregivers with children ages 0-12 to find the right car seat for their child's age and size to keep them safe.
Children’s Oral Health® Achievement
Children’s Oral Health communicates the importance of taking the time to brush twice a day for two minutes. Parents are directed to the website where they can find fun two-minute videos that kids can watch while brushing.
Community Engagement
Community Engagement seeks to motivate and inspire people from all walks of life to get engaged and become a partner with the United Way in their community efforts.
Discovering Nature
Discovering Nature seeks to raise awareness about the benefits of spending time outdoors, inspiring families to experience nature first-hand and discover the forest.
Emergency Preparedness – Kids
Emergency Preparedness - Kids encourages Americans to take steps to prepare for all kinds of emergencies. Through the PSAs, families are provided conversation starters including where to meet and what to pack as part of your emergency supply kit.
Energy Efficiency
Energy Efficiency demonstrates that by taking energy efficient actions in the home, homeowners can save money by reducing their energy bill.
Enrollment in Health Insurance
Enrollment in Health Insurances uses pets as the unlikely spokespeople to raise awareness, educate, and motivate uninsured Americans to explore their options and enroll in health insurance for themselves and their families under the Affordable Care Act.
Fatherhood Involvement
Fatherhood Involvement reaches out to all fathers to inspire and support them in their commitment to being more involved in their children’s lives. The campaign communicates to fathers that their presence is essential to their children’s well-being.
Financial Literacy
Financial Literacy encourages young adults to save money and directs audiences to interactive tools and information, including calculators and informational podcasts to help foster positive saving habits.
Food Safety Education
Food Safety Education raises awareness about food safety and communicates how to use safe food handling behaviors to reduce chances of foodborne illness. The PSAs demonstrate risks and consequences of food poisoning, and encourage audiences to learn more.
Foreclosure Prevention
Foreclosure Prevention works to increase awareness of the Making Home Affordable® program’s free resources and assistance for homeowners that are struggling with their mortgage payments.
Gay and Lesbian Bullying Prevention
Gay and Lesbian Bullying Prevention aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language.
GED Achievement
Data shows that students who drop out of high school tend to earn less, perform less well in society, and have a lower quality of life. GED Achievement shows viewers that they can get the encouragement they may need to get their diplomas.
High School Dropout Prevention
The Boost Attendance campaign raises awareness about the importance of consistent school attendance and the impact absences can have on academic outcomes.
Hunger Prevention
Hunger Prevention raises awareness about child hunger and highlights how food banks work collaboratively with their communities to bring surplus food to children and families in need.
Job Training & Employment
Job Training & Employment provides a deeper understanding of the impact Goodwill donations have on their community.
Keep America Beautiful shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life.
Shelter Pet Adoption
The Shelter Pet Project shows the bond that exists between a person and a shelter pet and encourages potential pet owners to adopt from shelters and rescue groups.
Supporting Minority Education
Featuring real students and an evolution of the iconic tagline to “A Mind is A Terrible Thing to Waste, But a Wonderful Thing to Invest In,” Supporting Minority Education aims to inspire current and potential donors to invest in students' educations and futures.
Teaching aims to recruit the next generation of teachers by redefining teaching as a top career choice for our nation’s most talented students.
Texting and Driving Prevention
The campaign targets young adult drivers with a focus on texting and driving prevention. The average text takes a driver’s eyes off the road for nearly five seconds. Texting while driving isn’t multitasking, it’s essentially driving blind.
Unplanned Pregnancy Prevention
Unplanned Pregnancy Prevention aims to reduce high rates of unplanned pregnancies among young women (18 -24) by encouraging them to find the best method of birth control for them and using it consistently and effectively.
Wildfire Prevention
Wildfire Prevention shows the iconic Smokey Bear surprising people with bear hugs for exhibiting good fire prevention behaviors. The hashtag #SmokeyBearHug encourages viewers to spread Smokey’s message.
Wildfire Preparedness
These PSAs empower residents to recognize hazards around their home that may be unsafe in the event of a wildfire. While you can’t control when a wildfire may strike, you can prepare in advance to help control what happens when they do.
Lori's Hands
Lori's Hands college student volunteers provide in-home support to people with chronic illnesses like cancer, MS, Lou Gehrig's Disease, and heart failure. While the students assist with grocery shopping, yard work and other tasks made difficult by disease, recipients provide valuable insights into the human experience of chronic illness.